Integrated Digital Marketing

Integrated Digital Marketing Strategy

Are you making the most of the opportunity of digital marketing? With so many potential buyers using search engines, websites, apps and social media to decide on the best product or service, you have to be visible, engage and provide the best experience to help them choose your brand. You need a comprehensive digital marketing plan to get the best return on investment out of our comprehensive digital marketing methods.

But online marketing is not easy, competition is tough, with many online marketing tools and techniques to choose from. You need to make the smart online marketing choices. To compete, we believe that a planned approach is essential,

Working with us will help you review how effectively your digital marketing is managed across seven key areas:

A. Your strategic approach
B. Evaluation and performance improvement process
C. Management buy-in to investment in integrated digital marketing process
D. Resourcing and structure for digital including integration
E. Data and infrastructure or platforms
F. Integrated customer communications across Paid-Owned-Earned media
G. Integrated customer experiences across desktop and mobile devices

 

Digital Advertising

Nielsen completed more than 800 studies over the past seven years, collaborating with more than 300 CPG (Consumer packaged goods) brands and 80 companies to measure the correlation between online advertising and offline consumer purchases.

Nielsen concluded that brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information.

Digital advertising is essential today to drive brand awareness and engagement, word of mouth publicity, and even makes non-digital advertising more efficient.

We offer services for all forms of digital advertising, be it PPC (pay per click), social media advertising, email marketing, text and video content marketing including creative service, media and budget planning, deployment and tracking.

 

Conversion Optimization

To achieve higher conversion of page views to sales, it is important to implement certain tactics to improve customer experience and engagement. We offer a number of ideas to achieve better conversion.

Any digital marketing effort should start with a website and then it is essential to building the entire ecosystem comprising social media, emails, and apps, as applicable.

We offer search engine optimization, search engine marketing, app store optimization, website lead magnet program and other services.

In short, we implement the following integrated digital marketing services :

1. SEO (Search Engine Optimization)
2. SEM (Search Engine Marketing)
3. SMM (Social Media Marketing)
4. SMO (Social Media Optimization)
5. Digital Advertising (Pay per Click, Display, Social Media etc.)
6. Content Plan & Execution
7. Conversion Optimization
8. App store Optimization
9. Email Marketing
10. Online Reputation Management