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How to Position Your Brand beyond Saying ‘Make the Logo Bigger’

Posted by Dipankar Dutta

Posted on 17 August


how to position your brand with impact

“Make the logo bigger”, thundered the client side manager while I was sitting opposite him. This was meeting with a valued client and almost every time a meeting with the client came up for discussing a creative design layout, the issue of logo size came up. The client side manager used to check the copy […]

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This Is How You Do On-page SEO in 2017: 12 Factors Backed by Research

Posted by Dipankar Dutta

Posted on 15 August


On-page SEO in 2017

When I’ve started working in the marketing sphere 3 years ago, I was discovering the world of SEO from zero. I knew exactly nothing about search engines before. As a matter of fact, that’s exactly what I told my future boss at the interview. (Probably, I should ask her why on earth she still decided […]

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How You Can Create Powerful Brands on Social Media

Posted by Dipankar Dutta

Posted on 7 February


Build powerful brands on social media by using these tips

There was a time in the past when creative, technology, media and insights were in their separate silos and disconnected. Today, it is critical to merge these functions to execute effective campaign to create powerful brands on social media. When I started my career in marketing communication more than 2 decades back, we mostly bothered […]

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5 Creative Content Types You’re Probably Missing

Posted by Dipankar Dutta

Posted on 17 December


5-creative-content-types-by-excelligentinfotech.com

Online marketers are well aware that “content is king,” but this isn’t such a helpful admonishment any longer. There’s a seemingly endless range of content types from which to choose. You need to diversify your posts, find the right type of content for each site and give your pieces a distinctive spin that will help them […]

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Is Your Sales Department Ruining Your Blog’s Trust Rank?

Posted by Dipankar Dutta

Posted on 14 October


Is Your Sales Department Ruining Your Blog's Trust Rank?

We have been working with a client for quite some time now and built the content creation and distribution ecosystem for them. The content was mainly in text format with visual elements like charts, infographics, and pictures. These were posted on the blog. The blog link was then shared with a variety of channels to […]

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